Ian Skuse



Ian is a leading commercial lawyer in the airline, business travel and leisure travel sectors. He is a well-known and respected key adviser to travel businesses, and regular presenter and commentator on airline and travel trade issues. 

He is a key adviser to major airlines in areas of competition, distribution, sales and marketing and other regulated areas of their operations. Ian is also a well-known and leading adviser in the business travel sector, working with travel management companies, their suppliers and trade consortia. He also represents and advises a variety of businesses in the leisure travel sector including tour operators, travel agents, destination management companies, hotels and other service providers.

Ian's clients include Air France, KLM and Turkish Airlines. In the travel management sector, Ian advises consortia such as the Advantage Focus Group, as well as major domestic and international travel management companies in connection with their commercial affairs and compliance with regulation.Leisure travel clients include cruise companies, destination focused tour operators, and domestic and overseas suppliers of travel services.

Ian is regularly asked by certain airline and other clients regarding unusual and exceptional issues, for example substantial breaches of contract relating to airport equipment, airline pilot software, defective travel booking software, substantial disputes involving IATA and ticketing fraud and claims for loss of high value take-off and landing slots at London Heathrow Airport.

He is a well-known presenter to the travel trade and has recently at ABTA’s annual legal seminar, the Lexis Nexis conference on travel law issues, at the Business Travel Show on business travel, and regularly presents to clients.


Personalisation vs privacy: GDPR, duty of care, better service and deals

Tell us a little about your travel history, how long have you been working in the industry?

I am a travel lawyer and partner in Blake Morgan, specialising in commercial law for airlines, travel management companies, tour operators, agents and destination management companies, and have done this since 1983! Present and past clients include Air France, KLM, Turkish Airlines, Omega World Travel, Altour, Ickenham Travel Group, Ovation Travel, Meon Travel, Advantage Focus Group, Thompson Holidays, Kuoni, Lunn Poly and many others.


Have you spoken at BT Summit before?

I have never spoken at the BT summit before.

What topic are you speaking on?

I am not speaking but acting as facilitator at the session "Travel Management: Personalisation vs privacy: GDPR, duty of care, better service and deals"

What is the key issues facing this theme/topic right now?

The key issues are the availability of new technology to personalise the booking and other processes where the customers preferences are recorded and used to provide the best booking experience. However, GDPR makes the storage of personal data and its processing unlawful unless for a specific authorised purpose such as to conclude a travel booking or where the data subject has expressly consented to the use of their data. Mass data processing can have very serious risks – see the BA data breach recently, the technology is giving new options that the TMC will wish to use where possible.


Why is it important for delegates to attend your session?

GDPR is new legislation already requiring global compliance in the sector. The new Privacy Directive is also coming in next year. Delegates need to know what constraints there are to pushing out the new technology.