Liz joined Amadeus in 2016 and as General Manager, leads the technology company’s business strategies in the UK. Based at the company’s Gatwick offices, she is responsible for enabling travel companies across the Business and Leisure sectors to succeed by deploying technology that drives productivity gains as well as growing revenues by adopting best practice travel retailing. Prior to joining Amadeus, Liz has held senior VP positions at American Express Europe across the payments, financial services, and corporate business travel sectors.

Andreas was appointed Senior Director Sales UK, Ireland & Iceland at Lufthansa Group in September 2016. As representative of the Lufthansa Group airlines Lufthansa, Swiss, Austrian Airlines, Brussels Airlines and Eurowings he is responsible for the commercial activities in the UK, Ireland and Iceland. He has many years of experience in airline management, starting in 1997 as a management trainee with Lufthansa. He then gained profound experience in alliance and airline revenue management, before becoming General Manager Market & Business Development based in Singapore in 2004. Three years later, he returned to Lufthansa’s Frankfurt office as Director Customer Intelligence and in 2013, he became Director Global Key Account Management. Andreas holds a combined degree in Aviation Engineering & Business Administration from the Technical University Braunschweig in Germany.

Sille Krukow is an expert in conducting behavioral design studies, measurably nudging consumers towards better, greener and safer decision-making in global markets.

She has worked for L'Oréal, Edelman, Velux, NNIT and Heineken, including working on its new global campaign to encourage people not to drink and drive (https://www.youtube.com/watch?v=ingyb0KLxDk).

Sille is the developer of the Krukow methodology for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making. She has substantial knowledge within the field of applied behavioral science, nudging, impact on and effective communication towards consumers and has been executing projects across sectors and industries on a global scale. She acts as a spokesperson and trusted advisor on CSR and sustainability related and global agendas.

Along with colleague Julia Fidler, BTN named Marta Rodriguez Martinez a 2017 BTN Best Practitioner for advancing the delivery of more personalized service through the creation of personas that Marta was able to identify in the data. Marta joined the Microsoft team in Dec. 2015 to take the MSTravel BI programme to the next level and is now focusing on the application of ML for strategic decision making. Following her university studies in industrial management engineering in Madrid and the University of Bradford in the United Kingdom, Marta joined Pi Ltd as a Business Analyst in June of 2012. Less than three years later, she was promoted to Head of Technical Services for Client Development.

A highly accomplished, results driven sales professional with ten years’ experience managing multiple complex projects, driving exceptional service and business superiority within the travel, retail and technology sectors.