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Andreas Köster was appointed Senior Director Sales UK, Ireland & Iceland Lufthansa Group from 1 September 2016. He is responsible for the commercial development and representation of the Lufthansa Group in the UK, Ireland and Iceland. Mr Köster is based in London and reports to Dr. Stefan Kreuzpaintner, Vice President Sales EMEA (Europe, Middle East, and Africa) Lufthansa Group Airlines.

Andreas Köster has many years of experience in airline management. He started his career in 1997 as management trainee with Lufthansa. He then gained profound experience in alliance and airline revenue management, before becoming General Manager Market & Business Development based in Singapore in 2004. Three years later, he returned to Lufthansa’s Frankfurt office as Director Customer Intelligence, being responsible for Customer Data Analysis and Market Research. In 2013, he became Director Global Key Account Management, with responsibility for Lufthansa Group’s global corporate customers, travel management companies and online travel agents. Mr Köster holds a combined degree in Aviation Engineering & Business Administration from the Technical University Braunschweig in Germany.

She has worked for L'Oréal, Edelman, Velux, NNIT and Heineken, including working on its new global campaign to encourage people not to drink and drive (https://www.youtube.com/watch?v=ingyb0KLxDk).

Sille is the developer of the Krukow methodology for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making. She has substantial knowledge within the field of applied behavioral science, nudging, impact on and effective communication towards consumers and has been executing projects across sectors and industries on a global scale. She acts as a spokesperson and trusted advisor on CSR and sustainability related and global agendas.